Treatment

Gender, Fashion Style and Name Ideas:

My website and magazine will cover female’s fashion. I have chosen this because it’s something I can relate to. The fashion style I will cover in both my magazine and website is the most recent trends; I chose this because again, it’s something I can relate to and it’s easier to research and most popular at this particular time. When researching names for my magazine and website, I have decided on the name, “Elegance”. I think this particular title suggests sophistication, beauty and positivity.

Colour Scheme:

When researching 4 of the largest fashion companies in the world; Glamour, Elle, Vogue and Cosmopolitan, I found that their magazine front cover and website’s homepage colour scheme depending on the model, season and subject matter – like them, I will follow this process and decide my colour scheme when I have worked these out. With this in mind, I defiantly want to use the colour black as it pairs up with any other colour and it’s sophisticated.

Choice of Model:

When deciding on which model to use for the front cover of my magazine and website; I decided on Kristen Stewart. I chose Kristen because she is known in the fashion world for having a quirky sense of style; this is something I can relate to more than the latest trends.

Cover Line Ideas:

My Cover Line for Elegance will be "Your Essential Spring Wardrobe". I have chosen this because as the issue will be published in Spring; this will get readers interested to make sure they have all the latest trends.

Masthead Design Ideas:

Like Elle, on my masthead, I aim to advertise my current issue and the next issue to be released, this will then bring in more readers of those who just visit the website, and previous readers will hopefully be intrigued by the next issue. I have decided to use simple colours, such as, white, grey, silver and black. Along with these basic colours, I will use pale shades of purple, red and blue. For the font, I have chosen, “Georgia”, “Cambria” and “Times New Roman”. I have chosen these fonts because, like the title, they suggest sophistication and beauty.

Links:

·         Fashion Trends

·         Latest News

·         Offers and Competitions

·         Health and Fitness

·         Beauty

·         Tips

Advertisements:

I will feature advertisements (on my website) of major brands and companies within the fashion world; with this in mind, I will advertise major make-up and beauty companies. I have chosen to do this because these are subjects that the majority of my viewers will be interested in. These advertisements will then link to the homepage of the particular subject.